Distributor surveys are vital in understanding your company's position
in relation to your competitors.
distributors are extensions of your own sales force and hence you
need to know how they think. They are vital for any business because
they directly interface with your customers.
Do you know
what your distributors are thinking at this moment?
distributors can open new sources of information regarding your
product sets and allow you to "recognize new opportunities"
to sell to.
are over looked as a valuable information source as companies wrongly
see the customer as the "end all be all source of knowledge".
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