Distributor surveys are vital in understanding your company's position in relation to your competitors.

Your distributors are extensions of your own sales force and hence you need to know how they think. They are vital for any business because they directly interface with your customers.

Do you know what your distributors are thinking at this moment?

Surveying your distributors can open new sources of information regarding your product sets and allow you to "recognize new opportunities" to sell to.

Often distributors are over looked as a valuable information source as companies wrongly see the customer as the "end all be all source of knowledge".

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